Tips for Launching Outdoor Products on Kickstarter

Kickstarter loves outdoor products, especially for adventurers, hikers, and nature-lovers. Check out what are important to consider for success.

Cosma Zhang

June 14, 2023

Are you an outdoor enthusiast with a brilliant idea for a new outdoor product? Are you looking for a platform to bring your innovation to life? Kickstarter can be an excellent avenue to launch your outdoor gear and connect with potential backers who share your passion. In this article, we will provide valuable tips and insights on successfully launching your outdoor products on Kickstarter.

Accurate Market Research

One of the crucial steps in preparing for a successful Kickstarter campaign is conducting thorough market research. This step involves gathering and analyzing relevant data to gain insights into your target audience, understand market trends, and identify potential competitors. Here's a closer look at the critical aspects of conducting market research:

To effectively position your outdoor product and tailor your campaign messaging, it's essential to identify and understand your target audience. Start by defining the demographics, interests, and preferences of the individuals who are most likely to be interested in your product. This includes factors such as age, gender, location, and outdoor activities they enjoy. Also, you need to picture when your products will be used. Based on our experience, seasonality plays a crucial role in the success of your launch. If your product is better suited for the winter months, we recommend launching it either before or after the holiday season when the weather is colder. Alternatively, if your product is intended for use during the warmer months, launching it in the early spring or summer may be advantageous.

  • Analyzing market trends

Staying up to date with the latest market trends and industry developments is crucial for the success of your Kickstarter campaign. Look for emerging outdoor product trends, popular design elements, and innovative features that resonate with your target audience. Explore industry reports, attend trade shows or conferences, and follow relevant blogs, forums, and social media groups to gather valuable insights. By aligning your product with current market trends, you increase its appeal and the likelihood of attracting backers.

  • Identifying competitors

Identifying your competitors is an essential part of market research. Explore both direct and indirect competitors who offer similar outdoor products or serve a similar target audience. Analyze their product offerings, pricing strategies, marketing tactics, and customer reviews. Understanding what sets your competitors apart and how you can differentiate your product is crucial for crafting a compelling campaign and positioning your offering as unique in the market.

Professional Assets to Show Details and Features

To ensure the highest quality assets, consider hiring a professional photographer and videographer. Their expertise in capturing images and videos can elevate the visual appeal of your campaign. Professional-grade equipment, lighting, and editing techniques can significantly impact your assets' overall quality and professionalism. Remember, first impressions matter and high-quality visuals leave a lasting impact on potential backers.

In addition to lifestyle shots, it's crucial to capture product-only shots and close-ups that highlight the specific details and features of your outdoor product. Backers want to see fabrics, finishes, and all the intricate elements that make your product unique. If your product boasts specific qualities like waterproof or making elaborate claims, visually demonstrate these features through images or videos. By providing visual evidence, you instill confidence in potential backers and showcase the value your product brings.

Campaign Analytics Optimization

Regularly analyze your campaign analytics to gain insights into your backers' demographics, traffic sources, and conversion rates. Use this information to optimize your marketing strategies, refine your target audience, and adjust your campaign approach if necessary.

Maintaining Open Communication

After your campaign ends successfully, it's time to fulfill your rewards. Keep your backers updated on the fulfillment process, including production timelines, shipping details, and any unexpected delays. Maintain open communication and transparency throughout the fulfillment phase to ensure a positive experience for your backers.