The Key to Attracting Backers: Understanding Your Target Audience

Here is the guide for you to unlock backer support and fund successfully.

Cosma Zhang

May 19, 2023

Do you know who your crowdfunding project's ideal audience is? If you still need an answer, it's crucial to figure it out before you launch. Audience research isn't limited to large corporations; it plays a vital role in the success of your Kickstarter or Indigogo campaign, regardless of its size. Understanding your target audience and their specific needs is a fundamental step when preparing for your crowdfunding journey.

The Importance of Identifying Your Target Audience

Having a remarkable concept for your Kickstarter or Indiegogo project is exciting. Still, not everyone will be interested in your product. You risk diluting your impact and failing to meet specific expectations by trying to appeal to everyone. Instead, focusing on a niche audience who appreciates your work increases your chances of running successful campaigns and gaining genuine, long-term supporters.

Refining Your Appeal to Backers: Case Study

Check out the EcoFlow Delta Pro, a portable power station designed to address power supply challenges for outdoor enthusiasts and emergencies. Through precise targeting, it successfully attracts eco-conscious individuals who seek reliable portable power solutions, including outdoor adventurers, campers, and emergency response teams. 

In a successful campaign, here are a few tips to assist you along the way:

  • Develop a Unique Selling Proposition: Create features that directly address the needs and challenges of your target audience, generating excitement among potential backers.
  • Cultivate an Email List: Concentrate on growing an email list comprising individuals genuinely interested in your project, increasing the likelihood of receiving pledges.
  • Implement Targeted Messaging and Marketing: Customize your outreach efforts to connect with your desired audience on platforms where they are most active, captivating them with compelling content and effective communication.
  • Foster Brand Loyalty: Demonstrate a deep understanding of your backers' needs, building trust, nurturing lasting customer relationships, and transforming backers into brand advocates.

Remember, a successful Kickstarter or Indiegogo campaign hinges on comprehending your backers. By truly knowing your audience, you can unlock the potential for a resonating campaign and cultivate a devoted community of supporters.

Gaining Insight into Your Target Backers: Key Information to Explore

Understanding your ideal backer profile is crucial for connecting with your target audience during your Kickstarter campaign. This profile serves as a guiding beacon, informing decisions on project development, promotion, and communication. Here are key areas to explore:

  • Identify Your Backers: Gather basic information tailored to your project's needs, including location, age, and other relevant demographics.
  • Uncover Their Interests: Delve into their hobbies, interests, and how they spend their leisure time to gain insights into their values and personalities.
  • Analyze Online Behavior: Determine the websites they frequently visit and the social media platforms they engage with, allowing you to connect with them effectively.
  • Study Buying Patterns: Consider their preferences for Kickstarter or Indiegogo campaigns and their purchasing habits outside of crowdfunding.
  • Pinpoint Challenges: Pinpoint your backers' challenges, ensuring your project offers a meaningful solution to validate their needs.
  • Address Unmet Needs: Evaluate existing solutions and identify how they fall short of meeting your target audience's expectations, enabling you to provide a distinctive and valuable offering.

By exploring these areas, you'll understand your ideal backers comprehensively, guiding your campaign's direction and communication strategies.

How To Define Your Target Audience And Create Your First Audience Persona

How to Learn About Your Ideal Backer?

To create an accurate profile of your potential backers, relying on factual information rather than initial assumptions is crucial. Here are some strategies to collect the necessary data effectively:

  • Conduct Surveys and Polls: Interact with your audience using targeted surveys and questionnaires. Ask them about their preferences, interests, and challenges to gather valuable insights.
  • Utilize Social Media Insights: Delve into social media platforms and analyze your follower base. Look for demographic details, interests, and patterns of engagement. Take advantage of available tools and analytics to gain a deeper understanding.
  • Draw Inspiration from others: Examine successful campaigns within your niche and explore the profiles of their backers. Identify common characteristics and trends that align with your target audience.
  • Analyze Competitors: Evaluate the customers and backers of your competitors or similar projects. Identify overlaps and differences to understand how to provide your target audience with a unique value proposition.

By implementing these user-friendly data collection strategies, you can ensure that your ideal backer profile is built upon accurate information. This, in turn, will enable you to customize your campaign, messaging, and plan in a way that genuinely resonates with your target audience!

Supercharge Your Success with PledgeBox

Get ready to conquer Kickstarter or Indiegogo with PledgeBox! Understand your ideal backers, unleash the power of targeted marketing, and build a passionate fanbase. Utilize PledgeBox's newsletter promotion service to reach more backers and showcase your amazing creations. Let the world discover your projects and experience a crowdfunding journey like never before. Join the PledgeBox revolution and soar to new heights of success!