We recently spoke with several project creators who each generated over $100,000 in upsells using PledgeBox. Interestingly, their most effective tactics had a lot in common.
No complicated setups—just small tweaks that turned out to be surprisingly powerful.
Here are 4 common approaches we’ve gathered that might inspire your own campaign ?
Offer a reward upgrade option in the survey, and give that tier free shipping.
Backers often think: “Well, I’m paying for shipping anyway—might as well upgrade.”
This simple logic can significantly boost conversion rates when used right.
Set a rule like “Free shipping when you add two or more add-ons.” It’s a great way to encourage larger cart sizes and keep backers engaged longer in your survey store.
If a backer’s Kickstarter payment failed, you can offer a small discount (like $5 credit) to bring them back. A message like: “We’ve reserved your order and added a $5 credit for you to complete it” can be an effective nudge.
Your add-ons don't need to be limited to products from the current campaign. You can offer branded merchandise, previous products, or even exclusive collaborations—giving backers more ways to support and connect with your brand.
✨ All of these features can be activated in PledgeBox with just a few clicks—no development required. When used well, your survey becomes more than a form—it becomes your second storefront.
Want to explore more tips or need help setting this up? Feel free to reach out to us anytime!
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