How to Get Your Backers to Take Surveys Seriously (Or At Least Not Forget Them)

To increase your backer's survey completion rate and avoid fulfilment delays, follow these tips and tricks to remind, motivate, and assist your backers.

Echy Wong

September 7, 2023

You’ve successfully launched and funded your crowdfunding campaign, and now you’re ready to deliver your awesome rewards to your loyal backers. But before you can do that, you need to collect some vital information from them, such as their shipping address, outstanding balance, and feedback. That’s where surveys come in.

However, not all backers are equally responsive when it comes to filling out surveys. Some may be busy, distracted, or simply forgetful. Others may have changed their email address, missed your notifications, or encountered technical issues. Whatever the reason, you don’t want to leave any backer behind.


So how can you increase your survey completion rate and avoid delays in fulfillment? Here are some tips and tricks that can help you get your backers to complete their surveys as quickly and smoothly as possible.


Spread the word

Communication is key when it comes to crowdfunding. The more you update your backers about your progress, challenges, and timeline, the more engaged and invested they will be in your project. Make sure you let them know that they will receive a survey once your campaign ends, and what kind of information they will need to provide. You can also use your campaign page, social media, and email list to remind them of the importance of completing their surveys.


Inform swiftly and update often

Once your campaign ends, it is essential that you promptly inform backers of the specific time for sending out surveys through all available communication channels. You can also use the survey invitation email as an opportunity to thank them for their support, share some news or sneak peeks of your rewards, and answer any frequently asked questions. And don’t forget to keep them posted on the status of your surveys and fulfillment process through regular updates.


Let backers know about the lockdown

Nothing motivates people like a deadline. If you want your backers to complete their surveys in a timely fashion, you need to set a clear and reasonable cutoff date for them. You can also explain the consequences of missing the deadline, such as not being able to receive their rewards or having to pay extra for shipping. By creating a sense of urgency and anticipation, you can encourage your backers to act fast and avoid procrastination.


Automated reminders

Sometimes, a gentle nudge is all it takes to get a backer to complete their survey. That’s why PledgeBox sends out automated reminders to backers who haven’t completed their surveys every week for six months. You don’t have to worry about manually tracking down each straggler or spamming them with emails. PledgeBox does the work for you.


Reach out manually

If automated reminders don’t work, you may need to take a more personal approach. You can send a customized message to each backer who hasn’t completed their survey, using their name and expressing your appreciation for their support. You can also ask them if they have any questions or concerns about the survey or the rewards, and offer your assistance if needed. A personalized message can make a big difference in getting a backer’s attention and making them feel valued.


Sometimes, despite all your efforts, some backers may still fail to complete their surveys by the deadline. In that case, you may have no choice but to move on without them. You can drop them to the ‘No Reward’ level and proceed with the fulfillment of the rest of your backers. You can also let them know that they can still contact you if they change their mind or want to update their information later.