6 Facts About Kickstarter

Kickstarter has rolled out a nifty statistics page that showcases top-level information about campaigns on the platform. They frequently update it so you always have the most recent information on hand.

Tuson Ong

January 7, 2022

Kickstarter has rolled out a nifty statistics page that showcases top-level information about campaigns on the platform. They frequently update it so you always have the most recent information on hand. 

Here are some more interesting Kickstarter facts:

1. Most Projects On Kickstarter Are Unsuccessful. 

To put it bluntly, there have been more unsuccessfully funded Kickstarter campaigns than successful ones. To be exact: 291,256 projects did not meet their goal. Although this might be difficult to stomach, there is a silver lining for you as the creator. You can still be successful on Kickstarter if you put in the time, dedication and preparation required for a launch.

2. Most Successful Projects Raise Less Than $20,000. 

Most successfully funded projects raise less than $20,000.

In fact, according to the most recent statistics, over 80% of successful projects fall into this category. Of the 174,332 successfully funded projects, 142,254 have raised under $20,000. This really means that you don’t have to be the next million-dollar campaign in order to be “successful” on crowdfunding. 

3. The Five Most Successfully Funded Categories on Kickstarter. 

Here are the top five most successfully funded categories on Kickstarter:

  • Dance
  • Theater
  • Comics
  • Music
  • Art

Kickstarter, clearly, is an arts-friendly crowdfunding platform. But most of the campaigns are in the less than $20k category. 

4. $6.4 Billion Has Been Pledged On Kickstarter

Think about it, in the past 11 years, people have spent more than $6 billion to support projects and ideas that are not even on the market yet. Just putting in the legwork to find your audience, launch with a bang and leverage platform algorithms to capture even 0.1% of that is a tremendous success.

5. 20 Million People Use Kickstarter

As of writing, there are 21,305,765 total backers on Kickstarter to be exact. To put this into perspective, that’s more than the population of Australia. 

6. More than 50% Of Backers Back More Than One Project 

When it comes to buying things online, there’s the Amazon model (buy something now and get it almost immediately) and there’s the Kickstarter model (pre-order something now and get it a few months later). People who shop online mostly know the Amazon model and expect something to reach their doorstep almost immediately. 

However, there are many out there who are OK pre-paying for something and waiting a few months before it even arrives. In this bucket, more than 5 million people on Kickstarter back more than one project. That’s why a platform like Kickstarter is so powerful – play your cards right and you’ll get a lot of organic traffic from people who have backed other projects on the platform. 


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