22K+ Followers to $1M+ Raised: What did CHOMPI do right?

The playful and quirky CHOMPI stands out from the crowd! I think you'll want to take a look~

April 27, 2023

Launching a successful crowdfunding campaign is not an easy feat, and it requires a lot of planning and effort to make it work. However, CHOMPI, a magical tape music instrument, managed to gain over 22K+ followers even before launching their Kickstarter campaign. And as of now, they have raised $1M+, which shows that their crowdfunding project has achieved remarkable results.

In this article, we will discuss how CHOMPI achieved this impressive feat and what strategies they employed to create a buzz around their product.

1.Creating a Strong Brand Identity

Chompi, a magical tape music instrument, has successfully built a strong brand identity that resonates with its target audience. Before launching their crowdfunding campaign, the creators focused on creating a unique logo, using vibrant colors, and developing a tagline that captured the essence of their product. This attention to detail and playful aesthetic immediately captures attention, while its innovative features and intuitive controls make it accessible to both beginners and experienced musicians.

One of CHOMPI's strongest brand identity traits is its cute and colorful design. Its custom panel enclosure allows for limited edition colorways, and its hot-swap enabled two-octave keyboard features custom-made BOBO keycaps. This playful aesthetic makes CHOMPI stand out from other samplers in the market, creating an emotional connection with its users.

Furthermore, CHOMPI's user-friendly design and features also contribute to its strong brand identity. Its screenless workflow, RGB LED indicators, and endless switching encoders provide a unique and intuitive experience that encourages exploration and creativity. Its quirky sampling engine, single knob multi-FX section, and sophisticated tape-style looper offer a wide range of possibilities for musicians, producers, and sound designers of all levels. "Our CHOMPI sampler and this entire brand ecosystem is designed to be playful, exploratory, customizable, with a low barrier to entry... So that everyone can enjoy the magical language of sound design," say the creators.

Of course, CHOMPI's price strategy is undoubtedly very successful. Users can choose to purchase different accessories (such as Swag Pack, Nylon Hat Bundle). Best of all, add $100 to get the limited pink edition. This certainly sparked a huge hit, as the pink limited edition is sold out with 20 days to go.

2.Immersive Video Experience

The success of CHOMPI's Kickstarter campaign was largely due to the "Immersive Video Experience" they created. Through the use of vibrant colors, catchy music, and fast-paced editing techniques, the video showcased the playful aesthetics and innovative features of the CHOMPI sampler, while immersing the viewer in a sensory experience that showcased the magic of sound design. This approach not only captured the attention of potential backers but also created a buzz in the music community, highlighting the versatility of the product and generating widespread interest.

Furthermore, the comments section under the video on YouTube is filled with enthusiastic responses from potential backers and fans of the product. Many users commented on the "adorable" and "charming" design of the sampler, while others praised its user-friendly interface and unique features. Overall, the "Immersive Video Experience" of CHOMPI's Kickstarter campaign has successfully engaged potential backers and generated interest in the product, proving to be an effective marketing tool for the brand.

In order to show more intuitively that this video really creates an immersive experience, we have selected some of the more popular comments below the video. You can combine the video above and the comments below to see that the creation of this experience is undoubtedly effective.

Take look at the comments

The CHOMPI crowdfunding video perfectly embodies the third tip from the article "4 Tips from Million-Level Crowdfunding Videos": Create an Immersive Sensory Experience. The video takes the viewer on a journey, showcasing the instrument's unique features and demonstrating how it can be used to create music. The use of vibrant colors, playful animations, and catchy music all contribute to the immersive experience.

As a result, the CHOMPI crowdfunding campaign received widespread support and interest from users, demonstrating the effectiveness of creating an immersive sensory experience in a crowdfunding video.

3.Collaborating with Influencers

In addition to pitching videos themselves, CHOMPI also works with influencers to help generate interest in their Kickstarter campaigns. They work with music bloggers, YouTubers, and social media influencers to reach a wider audience and create buzz around their products. In particular, they work with short video bloggers to create unique tracks using the CHOMPI sampler, showcasing the versatility of their product and pique the interest of potential supporters.

An example can be seen in their collaboration with the YouTube channel "DECIMA1". In a video on their channel, the host demonstrates the CHOMPI sampler and gives an in-depth look at its features and functions. This video has over 63000 views and helps to raise awareness of CHOMPI samplers among musicians and music lovers.

In general, CHOMPI does not cooperate with influential people in large quantities, but more to stimulate users' interest. Therefore, the next step is to introduce how they penetrated into users and created a good commutation ecology.

4.Engaging with Users

CHOMPI has successfully built a strong relationship with its users by actively engaging with them through various channels. Here are some key ways that CHOMPI has interacted with its users:

  • Feedback and Response: CHOMPI is very responsive to user comments and questions, and provides feedback on user suggestions and feedback. For example, on Kickstarter, CHOMPI's team responds to comments within 24 hours, and does so in a friendly and professional manner.
  • Community Building: CHOMPI has built a strong community by sharing user photos and videos on Instagram, encouraging users to share their own experiences with CHOMPI. Additionally, CHOMPI encourages users to share their music creations, which fosters collaboration and communication among users.
  • Education and Inspiration: CHOMPI is not just a musical instrument, it is also an educational tool designed to inspire creativity and imagination. CHOMPI's team has created a series of videos on YouTube that demonstrate how to use CHOMPI and how it can be combined with other instruments. These videos not only provide useful information to users, but also showcase the endless potential of CHOMPI.

Based on these observations, it is clear that CHOMPI has built a strong relationship with its users by providing feedback and response, building a community, and educating and inspiring its users. This relationship not only increases user loyalty, but also boosts CHOMPI's brand image and awareness.