Why Do You Need to Build a Website for Your Crowdfunding Project

Is a website still needed before we launch our project?

Cosma Zhang

October 18, 2023

There are so many ways of communicating with people online now, besides having your own website. Facebook, YouTube, Twitter, Instagram, Pinterest, Board Game Geek, Reddit; the list goes on. So is a website really needed for creators who wanna launch crowdfunding projects? As the internet continues to evolve, a website serves as your virtual storefront, offering a glimpse into your business or personal brand. In this article, we'll explore the question of why you need to build a website before you launch your project. We'll delve into the reasons why having a website is crucial, discuss the benefits, and address common misconceptions.

The Digital Landscape

A Shifting Paradigm

The landscape of the digital world is constantly changing. The internet was already a powerful force, but it has only become more pervasive and influential. The need for an online presence has grown exponentially.

Online Visibility Matters

Having a website is not just about being present online; it's about being visible. In a world where search engines dominate how we find information, having a website can significantly boost your visibility.

The Benefits of Having a Website

Credibility and Professionalism

A well-designed website adds an air of credibility and professionalism to your brand or business. It's often the first impression potential customers have of you.

24/7 Availability

Unlike physical stores or offices, your website is open 24/7. This means that potential customers can learn about you and your offerings at any time, day or night.

Showcasing Your Portfolio

For artists, photographers, and businesses alike, a website provides an excellent platform to showcase your work or products to a global audience.

Marketing and Promotion

Websites are powerful marketing tools. You can use them to promote your products, services, or personal brand. Implementing effective SEO strategies can further boost your visibility.

Interaction and Engagement

Websites facilitate direct interaction with your audience through comments, forms, and social media links. Engaging with your visitors can help build a loyal customer base.

Common Misconceptions

1. Social Media Is Enough

While social media is essential, it's not a substitute for a website. Social media platforms can change their algorithms, affecting your reach and engagement.

2. It's Expensive

Creating a website can be affordable, especially with the plethora of tools and platforms available. It's an investment that pays off over time.

3. I Don't Have Technical Skills

Website building platforms and professionals can help you set up a website even if you have no technical skills. You can focus on creating content and let the experts handle the technical aspects.

4. My Business Is Local

Even for local businesses, a website can be a game-changer. It helps potential customers find you online, leading to increased foot traffic.


So having a website is not just an option; it's a necessity. Your website serves as your digital identity, offering credibility, visibility, and engagement. It's a valuable tool for marketing, promotion, and showcasing your work. So, do you really need a website for your project? The answer is a resounding yes.