Most of the Kickstarter creators want the maximal funding results from their campaigns. The typical ways to promote a Kickstarter campaign include PR, Facebook/Google Ads, and email marketing.
However, there is an easy way to grow your funding even after your campaign ends, and many creators didn't realize it. It is the Upsell during the Kickstarter survey.
It is a common practice in e-commerce websites to offer bundles and recommend associated products to upsell before the customers check out. According to the consumer behavior theory, people who decide to buy from you are easier to convince to purchase more products.
This is one of the benefits if you use a 3rd-party survey software like PledgeBox. There are a few other benefits.
1. Upsell more products to backers
With PledgeBox you can allow the backers to purchase additional reward products, or new products (we recommend products associated with what you offer in the Kickstarter campaign) in the survey process.
2. Manage the orders more efficiently
Instead of checking the orders in line, in PledgeBox you are able to have more information about orders of each backer, and track backers` survey activities.
3. Easy integration with shipping vendors
You can download the survey report in a csv file or push to the shipping vendor in one click. After you get the shipping track information, you can upload to PledgeBox and our system will automatically send email updates to backers with the tracking update.
4. Charge extra shipping fees/Offer coupons to backers
Shipping expenses keep changing, especially in pedimic period. Often creators find that they need to charge extra shipping fees to backers. Our system support creators update the shipping cost (it is not possible on Kickstarter) and ask backers to pay the fees before they can finish the survey.
1. Easier to manage pledge
PledgeBox can show backers exactly what they pledged on your campaign. Since many backers might have pledged weeks or even months before the fulfillment date, it’s not uncommon for them to need a refresher. Having a record of their pledge transaction can prevent confusion, like backers saying they did or didn’t get everything they signed up for.
2. Easy to change shipping address
Usually it takes time for creators to ship the product. If backers move to a new address, they can update the shipping information anytime by themselves. Creators can lock the survey when they finalize the production and get ready to ship. Before locking, backers can update the survey anytime as they need.
3. Get informed about delivery status
After creators upload the tracking codes, backers will be able to receive the delivery status through emails. Save time for both backers and creators on communication.