What Makes a Crowdfunding Page Backers' Favorite

What are the key elements your backers seeking in your Kickstarter page? Learn how to design your campaign page to attract more backers to support your idea.

Cosma Zhang

June 7, 2023

Not all crowdfunding projects with excellent ideas manage to attract significant attention and support. When you carefully browse the most successful Kickstarter campaigns, it becomes apparent that their project pages are meticulously designed, considering every detail, from promotional videos to reward offerings. They are tailored to meet the needs and preferences of backers and showcase the best they got. That's why in today's featured blog post, we will explore what kind of crowdfunding project pages can better capture the attention and support of backers. Let's take a look!

Clear and Concise Project Name and Description

Most importantly, the name must be easy enough to remember. When backers land on your crowdfunding page, they want to quickly understand your project. Use this section to provide a clear and concise overview of your idea, highlighting its benefits and potential impact. Keep paragraphs short, use bullet points or numbered lists to break down information, and employ descriptive subheadings to make the content scannable.

High-Quality Visuals and Media

A picture is worth a thousand words, which holds true for crowdfunding campaigns. Backers appreciate visually appealing content that showcases the product or concept you're offering. Include high-quality images, videos, and interactive media to give potential backers a tangible sense of what they can expect. These visuals should effectively communicate the unique features and value of your project.

Compelling Storytelling

For most brands, the messaging should revolve around the customer and their journey rather than focusing solely on the creator. Crowdfunding, however, is slightly different since backers support early-stage ideas and want to be part of the journey. Towards the bottom of your campaign page, introduce yourself and share a bit about your story as a creator and a brand. You may also introduce the problem your project aims to solve and then explain how your solution fills that gap. This human touch can significantly contribute to forging a connection between you and potential backers.

Transparent and Achievable Funding Goals

Backers want to feel confident that their contributions will make a meaningful impact. Be transparent about your funding goals and explain how the funds will be allocated. Break down the budget, detailing how each dollar will be utilized to bring your project to life. Additionally, ensure that your funding goal is realistic and achievable, as lofty or unclear goals may deter potential backers.

Appealing Rewards and Incentives

Offering attractive rewards and incentives is an effective way to entice backers to support your crowdfunding campaign. Create a range of reward tiers that cater to different budgets and interests. Ensure the rewards align with your project and provide genuine value to backers. Exclusive perks, limited editions, early-bird discounts, and personalized experiences can significantly boost your campaign's appeal. Learn more about How to Structure My Rewards.

Highlight Value

While pricing your product is important, what truly matters is how potential backers perceive its value. Let us, for instance, contemplate the scenario wherein an exquisitely crafted laser cutter, priced at a seemingly modest $150, graces the market. However, one must delve deeper and ponder whether said accessory, in its majestic existence, obliterates the necessity for a multitude of alternate products. Should this supposition hold true, the perceived value of said artifact could surge by an additional $60. Furthermore, if it bestows upon its users the coveted gift of temporal salvation, the aforesaid perceived value might ascend to even greater heights, encompassing an additional $90. Consequently, your backers, aware of how this technological marvel increases their productivity, might acknowledge its worth at a staggering $300, even as you graciously offer it for a mere $150. In their discerning minds, it is an unparalleled bargain, an opportunity too splendid to be forsaken.

Regular Updates and Communication

Once your crowdfunding campaign is live, don't forget to regularly check the comments and respond to their questions or request. Active and transparent communication will attract more potential backers to support your project. Additionally, provide updates on the project's progress, milestones achieved, and any challenges faced. Engage backers through social media, email newsletters, or exclusive backer communities. Expressing gratitude and valuing feedback can motivate potential supporters to back your project and become part of your community.