Upselling: Make More Money & Add Value to Your Crowdfunding Campaign
November 11, 2019
November 11, 2019
Upsell is a very important concept in crowdfunding. Upselling is a great way to increase support for your project, while also building on the relationship your campaign created with your backers by adding increased value to their purchase.
Simply put, upselling is selling an upgraded version of your product or additional items that are meant to be used with your primary product, thus increasing the overall spend a customer makes during or after your campaign. Depending on the type of product offered in your campaign, there are a number of potential upsells that could interest existing backers to increase their pledges while also enticing new customers to support you.
Trying to upsell your backers and customers without a strategy is like cooking without a recipe… you might end up with the meal of a lifetime, or you might get a kitchen full of smoke. Think back to when you prepared to launch your campaign. All the prototyping, design, pre-launch efforts and campaign preparation are what led to a successful launch. As your campaign runs, begin thinking of other ways your customers could use your product for upselling inspiration. Look at the comments left on your page for common threads. Once you determine the types of upsells you can offer, create a plan that includes what you will offer and when so that your upsells are released in a sensical order.
When upselling after the campaign, you want to make sure to be thoughtful. Be sure to engage existing backers thoughtfully and clearly outline what you are offering.
Add-on Tip: Post-campaign software is an effective tool helping you upsell add-ons to increase your funding. It provides you a platform to upsell your extra items and attract the backers to increase their pledges. The post-campaign software will simplify the whole upselling process but achieves a bigger funding goal.
PledgeBox is the premium & free post-campaign software. You can free to register as a project creator, enjoy fair price and prime service. Import the Kickstarter project, collect the reward choices and the backers' information will be achieved in PledgeBox in a breeze. And we will also provide you a perfect survey. Make sure your backers purchase more items and fill in the correct shipping address.
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