The complete list of tools for a successful Kickstarter campaign - part 1

From a sales perspective, Kickstarter crowdfunding is one format of online commerce. The fundamental revenue formula for any e-commerce is: Traffic x Conversion Rate x Unit Price.

Tuson Ong

December 27, 2021

From a sales perspective, Kickstarter crowdfunding is one format of online commerce. The fundamental revenue formula for any e-commerce is: Traffic x Conversion Rate x Unit Price.

If you want to have a successful campaign, you should look into the 3 important things:

  • Get quality traffic to your campaign page
  • Have a good conversion rate
  • Pricing smartly


Traffic:

1. Facebook Ads - the only manageable traffic source for any campaign. As long as you create a Facebook Ads account and spend money on advertising you can have traffic to your campaign page. 

Pay attention to the Ads parameters: Click Through Rate, Cost Per Click and Conversion. It is easy to get started but difficult to get a good ROI from Facebook Ads. 

2. Good Ads/Bing Ads/Tik Tok Ads - there are some other Ads channels you can spend money on. But the proven channel with best ROI is still Facebook for Kickstarter crowdfunding campaigns.

3. Media & KOL - you should reach out to the media and KOLs to get product unbox reviews. It will generate additional traffic to your campaign and also increase the campaign credibility. There are a few tools for the PR work:  

  • Anewstip: expensive but easy to send pitch letters to the media editors
  • Hunter.io: good chrome extension to find editors` contact emails
  • KOL email: usually you can find it in the Youtube channel introduction

4. EDM - email marketing is the most efficient way to promote your campaign and get the funding rolling. You can send emails to your previous buyers and email leads from the pre-launch marketing. Don't buy the email lists and send unsolicited emails. It just doesn't work. 

5. Organic - if you have the DTC website and have good traffic, make sure you have a landing page or homepage banner to lead the traffic to your Kickstarter campaign. 

6. Facebook group/Twitter/Reddit/Forum - even the return is not significant in many cases, but it doesn't hurt to post your campaign on them as much as possible if you have the bandwidth.

7. Cross promotion on Kickstarter - it is a common practice to post each other`s campaign in the campaign update. Contact other campaign owners and see if there's a match to cross promote each other.

8. 3rd party Newsletter - like PledgeBox`s newsletter service (contact support@pledgebox.com to see if your campaign is a fit). 

9. Kickstarter`s newsletter - it is very selective. See our post for details: https://www.pledgebox.com/post/how-to-get-on-a-kickstarter-newsletter 

Projects on PledgeBox

The Original SPAWN Action Figure & Comic Remastered (2020)

TODD MCFARLANE joins forces with Kickstarter to deliver an updated version of the original SPAWN action figure & comic (from 1995).

Mina the Hollower

A bone-chilling ode to handheld games, refined for the modern era.

GENKI: Waveform Earphones for Nintendo Switch and PS5

Connect & Stream 2 Audio Sources at Once. Enjoy Low Latency Gaming. Dual Hybrid Drivers for Immersive Sound. aptX Adaptive Smart Case.