There are some common questions for every creator launching a campaign on Kickstarter. Where do backers come from? How can you reach your community? Is it possible to get blogs and other press outlets to write about you?
It sounds complex to solve all the issues, but you can get it straight from some of the fundamental things in marketing strategy.
1. Who you are and what special about your products
Product itself is the most important factor in any crowdfunding campaign. Kickstarter is not another Amazon. It is not for everything. Unless you have unique features on the product, you should re-consider whether to launch a campaign. It is both time and money consuming.
After you sort out the product features, you should think about what the values are to your target customers. Is it solving a pain in their life, will it make their life better, or it can recall their emotional feelings.
Finally you should come up with a sharp title, within 60 characters, and impress the audience at first sight.
2. Promote consistently
Facebook Ad, Google Ad, Tiktok, PR, and other channels. Plan smartly and allocate budget on each of the channels to get a good ROI.
There are people who can find your campaign on Kickstarter organically, but you cannot reply to it. Until you bring traffic outside to yoru campaign page and convert it, you won't have much visibility inside the Kickstarter platform.
3. Write an excellent press message and publish it
You can write a press release by yourself and release it on PRnewswire. It is not rock science or top secret - just find the website and make the payment, you`ll have your first press release to announce the campaign message.
After you publish the PR you can also forward the message to the media to maximize the result.
4. Stay positive and be friend to your backers
Running a Kickstarter campaign can be frustrating. Especially when the funding process is slow. Stay positive and communicate with the backers friendly. Sometimes the word-of-mouth marketing can be a surprise to boost the campaign.