How to Make a Compelling Kickstarter Video

Discover essential Kickstarter video tips to create a compelling campaign. Learn how to engage viewers, tell a captivating story, and maximize crowdfunding success.

Cosma Zhang

June 12, 2023

Are you considering launching a crowdfunding campaign on Kickstarter? A compelling video is one of the most crucial elements for a successful campaign. A well-crafted Kickstarter video can captivate potential backers, effectively showcase your product or idea, and ultimately drive more pledges. In this article, we'll provide you with essential tips and techniques to create a Kickstarter video that stands out from the crowd.

Why Do You Need a Good Kickstarter Video?

In crowdfunding, videos play a pivotal role in engaging audiences. According to Kickstarter, campaigns with videos have a 50% higher success rate than those without. A compelling video can tell a story, demonstrate the value of your project, and establish an emotional connection with potential backers.

Planning Your Kickstarter Video

  • Setting Clear Goals and Objectives

The key to a successful Kickstarter video starts with setting clear goals and objectives. Define what you want to achieve with your video and how it aligns with your overall campaign strategy. Are you looking to introduce a new product, showcase a creative project, or raise awareness for a cause? Clearly outlining your video's purpose will help guide your content creation and ensure your message resonates with your target audience. Whether generating pledges, educating viewers, or building trust, understanding your goals will shape your video's content, tone, and style.

  • Crafting a Compelling Story

Every great video tells a compelling story. Develop a narrative that captivates your audience from the start and keeps them engaged throughout. Start with a hook that grabs attention, outline the challenges or problems your project solves, and showcase the impact or benefits it brings. A well-structured story will evoke emotions and create a connection with your potential backers.

  • Outlining a Script

To maintain a clear and concise message, create a script for your Kickstarter video. A script will help you organize your thoughts, ensure essential points are covered, and guide your filming process. Focus on delivering a concise and persuasive message highlighting your project's unique selling points.

  • Creating a Storyboard

A storyboard is a visual representation of your video, mapping out the sequence of shots and scenes. It allows you to visualize the flow of your video, plan transitions, and identify any potential issues beforehand. A well-thought-out storyboard will save you time during the portion and ensure a cohesive and seamless final video.

Filming and Editing Your Kickstarter Video

  • Choosing the Right Equipment

While you don't need expensive equipment to create a compelling Kickstarter video, having the right tools can significantly improve the quality of your footage. Invest in a good camera, tripod, lighting equipment, and audio recording devices to ensure professional-looking results.

  • Setting the Stage

When it comes to filming, pay attention to your surroundings. Please choose a location that complements your project and showcases its key features. Consider the lighting conditions, background elements, and overall atmosphere to create a visually appealing video that aligns with your brand and message.

  • Capturing Engaging Footage

During filming, focus on capturing engaging footage showcasing your project's value. Use a variety of shots, such as close-ups, wide angles, and action shots, to add visual interest and keep viewers hooked. Remember to film testimonials, demonstrations, and any unique aspects of your project that can convince potential backers to support you.

  • Editing for Impact

Editing is where the magic happens. Use video editing software to refine your footage, add visual effects, incorporate music or voiceovers, and ensure a smooth flow. Pay attention to pacing, transitions, and color grading to create a polished final product that captivates viewers.

Optimizing Your Kickstarter Video for Success

  • Crafting a Captivating Thumbnail

The thumbnail is the first thing potential backers will see, so make sure it grabs their attention. Use a high-quality image or frame from your video, add bold text or graphics, and choose a visually striking design that entices viewers to click and watch your video.

  • Writing an Engaging Video Title and Description

The video title and description play a crucial role in attracting viewers and improving search visibility. Craft a concise and compelling title highlighting your project's main benefit or unique selling point. In the description, please provide more details about your campaign, include relevant keywords, and add a call-to-action to encourage viewers to pledge their support.

  • Optimizing for Search Engines

To maximize the visibility of your Kickstarter video, optimize it for search engines. Conduct keyword research to identify and incorporate relevant keywords throughout your video title, description, and tags. This will help your video rank higher in search results and reach a wider audience.

  • Promoting Your Kickstarter Video

Don't rely solely on organic reach. Actively promote your Kickstarter video across various channels, such as social media, email newsletters, and relevant online communities. Engage with your audience, respond to comments and questions, and encourage them to share your video with their networks.


Creating a compelling Kickstarter video is vital to a successful crowdfunding campaign. By understanding the power of videos, planning meticulously, and optimizing for search engines, you can capture the attention of potential backers and drive more pledges. Remember to tell a captivating story, showcase the value of your project, and engage with your audience throughout the process. With the right approach and execution, your Kickstarter video can make a lasting impression and propel your campaign toward success.