Navigating Common Pitfalls in Game Creation: A Comprehensive Guide

For newcomers, the road ahead is always fraught with peril and hardship.

Echy Wong

December 21, 2023

Embarking on the journey of game creation is an exhilarating endeavor, but it comes with its own set of challenges. For many novice game creators, pitfalls can be abundant, leading to potential setbacks in the development and launch of their projects. This extensive guide will delve into the intricacies of common mistakes made by new game creators, offering insights and practical advice to navigate these challenges successfully.

The Art Dilemma

A prominent stumbling block that many new game creators encounter is the oversight of the significance of compelling artwork. The absence of completed art in a campaign not only diminishes its visual appeal but also raises red flags among potential backers. Without a visually captivating representation of the game, doubts may arise regarding the creator's commitment to delivering a polished and successful product.

To counter this, new creators must prioritize the creation of high-quality artwork before launching their campaign. Collaborating with skilled artists or investing time and effort in honing one's artistic abilities can significantly enhance the overall presentation and attractiveness of the game.

Reviews Matter

Launching a campaign without the backing of reputable third-party reviewers is akin to setting sail without a compass. In the vast sea of crowdfunding platforms, potential backers often seek reassurance from objective evaluations before committing their support. Novice creators should recognize the importance of securing reviews from well-known reviewers in the gaming community.

To achieve this, consider sending pre-release copies of the game to reputable reviewers for assessment. Positive reviews not only bolster the credibility of the campaign but also build trust among potential backers. Establishing a network with influential reviewers can contribute significantly to the success of the campaign.

Building Pre-Campaign Momentum

A common oversight among new creators is the lack of pre-campaign marketing. Insufficient online presence, a scarcity of Twitter followers, and minimal engagement within the board game community can hinder the success of a campaign. To avoid this, creators should adopt a proactive approach to marketing before the official launch.

Participating in online forums, connecting with industry professionals, and actively seeking feedback through blind playtesting are crucial steps in building pre-campaign momentum. Leveraging social media platforms, such as Twitter and Facebook, allows creators to engage with potential backers, generate interest, and create a supportive community around their projects.

The Pricing Predicament

Setting the right price for a game is a delicate balancing act that new creators often grapple with. Overpricing a game can deter potential backers, especially when the creator is relatively unknown. A lower price point, on the other hand, can attract a broader audience but may pose challenges in covering production costs.

To strike the right balance, creators should conduct thorough market research to understand pricing trends within the gaming industry. Analyzing the pricing strategies of successful campaigns and assessing the perceived value of the game can guide creators in setting a competitive yet reasonable price. It is crucial, however, to avoid undervaluing the game, as this can lead to financial difficulties and compromise the fulfillment of the campaign.