How LaserPecker 4 raised $4.5 million on Kickstarter?

This blog discusses the success of LaserPecker 4, which raised approximately $4.5 million from more than 2,800 backers. Specifically, there are four strategies and methods.


April 14, 2023

Have you heard about the LaserPecker 4? This product has raised an impressive $4.5 million from over 2,800 backers during its crowdfunding campaign from late 2022 to March 2023. It's clear that LaserPecker is onto something big, but what exactly is it about these laser-powered devices that have people clamoring to back them? Let's find out!

LaserPecker is an innovative technology brand that designs and manufactures technological gadgets such as award-winning blue diode and infrared lasers. LaserPecker's team has a strong R&D background, many of them have more than 6 years of experience, which also allows them to have expertise in image vision and technology, and apply it to their products.

One of the founders of the company was inspired by the magic power of laser after receiving a laser gift and decided to create a series of laser engraving machines that are compact, fast, powerful and affordable. After extensive research and development, they developed an innovative laser engraving technique with the characteristics of a woodpecker, and the name "LaserPecker'' was born. Their commitment to “Let Creativity Fly” makes them the first choice for those looking for high quality and advanced laser engraving technology.

LaserPecker's crowdfunding success story continued with LaserPecker 2, which achieved explosive growth and raised $7.2+ million on Kickstarter and Indiegogo. Compared to the first-generation model, LaserPecker 2 features an increased engraving speed of 600mm/s and offers three different engraving resolutions of 1k, 1.3k, and 2k. Building on the success of its predecessor, LP3 is a 1064 nm infrared laser, which works great on metal and plastic but not on wood, or genuine leather, like LP2. So LP3 is more for customers with main needs on metal and plastic engraving, while LP2 is for engraving on most common materials.

During its crowdfunding campaign from late 2022 to March 2023, LaserPecker's latest product, the LaserPecker 4, raised an impressive $4.5 million from over 2,800 backers. One of the keys to this success was the company's partnership with Vinyl, a cross-border marketing agency that specialized in promoting innovative products like LaserPecker Pro (their 1st KS campaign), LaserPecker 2 and LaserPecker 4 in international markets. Thanks to Vinyl's expertise in developing effective cross-border marketing strategies, LaserPecker was able to effectively communicate the unique features and benefits of its products to potential backers in different countries, leading to a highly successful crowdfunding campaign.

LaserPecker's successful strategy

1. Ingenuity in product development

LaserPecker has evolved into the next generation with:

  • Dual-laser sources system for almost all materials
  • Higher engraving speed: 2000 mm/s
  • User-friendly software/App with more features
  • Engraves on irregular surfaces and cylinders
  • Larger engraving area: 160*300 mm

The most striking ingenuity of the LaserPecker 4 is that this machine integrates both infrared laser and diode laser light sources, allowing the user to switch between them in a second, and it is suitable for almost all materials. 

It offers high-precision engraving with 8K resolution and 0.01mm granularity, thanks to its high-speed galvanometer technology. With the optional extensions, its working area can be extended to 160*300 mm, and users can customize various irregular-shaped objects like cylinders and cones. LaserPecker 4 supports positioning multiple objects at once, making mass production more efficient. It also features improved laser cutting performance, capable of cutting 5mm thick wood boards with accuracy and speed. Moreover, it can engrave at a speed of 2000mm/s thanks to its advanced galvanometer technology.

From the above introduction to the innovation of LaserPecker 4, we can see their amazing creativity. As a top crowdfunding platform, Kickstarter also places special emphasis on the innovation of the project, that is, "seeing the artistic and creative expression of a project". Thus, the ingenuity of the LaserPecker 4 coincided with the artistic and innovative expression emphasized by the Kickstarter platform, which eventually led to the huge success of LaserPecker's three product launches on Kickstarter.

It is worth mentioning that after the crowdfunding of LaserPecker 4, they released a new project - LaserPecker LX1 on the official website. It can be seen that their continuous product innovation has largely driven success!

2. Lock in your pre-order customers with Reservation Funnel

Building a high-quality email list is very important for crowdfunding projects, which is related to maintaining the relationship with old customers and improving the judgment of marketers. Using Reservation Funnel is a great way to help build your email list, and at this point, when you launch a crowdfunding campaign, you're 30x more likely to buy your product. LaserPecker 4 uses Reservation Funnel and has achieved good results.

The funnel works as follows:
  1. Meta Ads: Driving traffic with Meta ads (Instagram & Facebook)
  2. Landing: Collecting email addresses
  3. Reservation: Putting down a $1-$8 deposit, the person upgrades to VIP and reserves the best deal on your Kickstarter campaign. 

3. Backer management and maintenance

As we all know, a successful crowdfunding project cannot do without backers. Therefore, cultivating a strong bond with them is a difficult but important thing.

But don't worry, you can use PledgeBox for faster and easier backer management during and after your crowdfunding campaign. LaserPecker 2 and LaserPecker 4 released the survey through PledgeBox to complete the follow-up of accessories and collect delivery information, which greatly saved the creator's time and made it easy to upsell and deliver. This is the main reason why LaserPecker's three KS projects all cooperate with PledgeBox.

4. Continuous community operation

LaserPecker's success can be attributed not only to its innovative technology, but also to its continuous effort to maintain strong relationships with its customers. As a technology brand, LaserPecker values the opinions, experiences, and feedback of its long-term users, which helps to create a sense of brand value co-creation. In particular, LaserPecker has been able to retain its loyal customer base by maintaining an active Facebook community where users can share their experiences and provide feedback.

Furthermore, LaserPecker places a strong emphasis on user experience and feedback in its community operations. The company actively listens to user suggestions and frequently responds to user questions, which helps to build a sense of trust and loyalty with its customers. This commitment to customer satisfaction has been a key factor in LaserPecker's ability to maintain a strong user base and continue to grow as a successful technology brand.

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Inspiration for crowdfunding projects

The success of LaserPecker 4 is no accident. From the originality of the product itself, to the effectiveness of the marketing strategy, coupled with continuous community operations, it has contributed to its raising of nearly $4.5 million. We have summarized its four key strategies for success, hoping to bring inspiration to your project, and wish you a successful crowdfunding!We summarize three key strategies for its success as follows:

  • Ingenuity in product development
  • Lock in your pre-order customers with Reservation Funnel
  • Backer management and maintenance
  • Continuous community operation

We hope to inspire your project and wish you success with your crowdfunding!