A Quick Look at Everything Kickstarter

This blog provides tips on how to launch a successful Kickstarter campaign, including the importance of originality, honesty, creativity, feasibility, and shareability. It also outlines the steps of creating a campaign, such as telling your story and determining production return.


March 23, 2023

If you are considering launching a crowdfunding campaign on Kickstarter, you might be feeling overwhelmed and wondering where to start. The process of creating a successful campaign can be a daunting task, but fear not, as this Kickstarter FAQ guide is here to help you. In this article, we will cover everything you need to know about Kickstarter, from the basics of launching a campaign to managing your customers and finding answers to all your questions. Whether you are a first-time creator or an experienced entrepreneur, this guide will provide you with valuable insights and actionable tips to help you launch a successful Kickstarter campaign. So, let's get started!

1.How to quickly learn about Kickstarter?

1.1 Originality

Kickstarter expect to see projects that are original, offering something completely unique to the Kickstarter community that can bring fresh perspectives and never-before-seen approaches. Kickstart your project to make sure it really stands out from the crowd. From innovative design to cutting-edge technology, you can achieve project ingenuity in every aspect. So if you're looking for something truly original and ground-breaking, something that will leave a lasting impression on you and the world, put it on Kickstarter!

1.2 Honesty

Kickstarter is committed to integrity and communication, specifically, this includes two aspects.

  • One aspect is that the presentation of the project must be honest. This includes introducing the people responsible for the project, carefully choosing wording and claims, and listing possible risks and challenges.
  • On the other hand, for the visual presentation complex things that are manufactured and distributed.They involve using realistic and clear images and showing prototypes to backers.

Only being honest, open and forthright can we maintain a healthy and good partnership on Kickstarter!

1.3 Creativity

The creative process is a key aspect of a successful Kickstarter project. You need to be able to demonstrate how your project is unique, innovative, and solves a problem in a new and creative way. Showcasing the creative process behind your project can help you connect with potential backers and build excitement around your idea. This can include everything from design sketches and prototypes to the story behind your inspiration and the challenges you faced during the creative process.

1.4 Feasibility

Launching a successful Kickstarter project requires more than just creativity - it also requires careful planning and feasibility. To succeed on Kickstarter, you need to be able to demonstrate that your project is both innovative and feasible. This means showing potential backers that you have a clear plan and budget in place, and that you can deliver on your promises.

Before launching your Kickstarter project, it's important to do your research and ensure that your idea is feasible. This may include testing your idea with potential customers, analyzing your competitors, and estimating your costs and timelines. You should also have a clear plan for how you will manufacture and distribute your product, or how you will complete your project within the given timeline.

Feasibility is an essential component of a successful Kickstarter project, as it helps build trust and credibility with potential backers. By demonstrating that you have a clear plan and realistic expectations, you can build confidence that you will be able to deliver on your promises. This can help attract more backers and increase your chances of success on the platform.

1.5 Shareability
  • Share your project

In general, Kickstarter is a crowdfunding platform, which requires our projects to be shareable, that is, to tell platform users that we have created it, please enjoy it!

  • Create value together

People back projects because they want to be part of it and help make it happen. Backing a project is more than pledging money to the creator, it is supporting a creative idea. 

2.How to start your crowdfunding project?

Your project can be anything you want to start or share with others. A project can be a book, a video, a piece of hardware...almost anything you can imagine can find a home on Kickstarter. 

After you have determined the project you want to do, you can start these three steps to complete your crowdfunding.

2.1 Tell Your Story

The first step in creating a successful campaign is telling your story. This includes explaining what your project is about, why it matters, and how you plan to bring it to life. Your story should be compelling, honest, and authentic, and it should resonate with your potential backers. You can use images, videos, and other media to bring your story to life and showcase your creativity.

  • Basic questions to answer: Who are you? what are you planning to do? What was the original idea for this project? What are your plans and what is the timeline? What is your budget? why do you care?
  • Of course, you can also make your project description more brilliant through diverse and rich expressions:Unique and appealing images to showcase your project, create a video that appeals to your target audience, introduce your project in richer language, use multimedia to diversify your project (file size should not exceed 5MB for easy sharing)
2.2 Production Return

The second step in creating a successful campaign is determining your production return. This means calculating the cost of producing your project, including manufacturing, shipping, and other expenses. You should also consider any unexpected costs and include a buffer in your budget. Your production return will help you set a realistic funding goal and ensure that you can deliver your project to your backers.

  • Design returns and add-on returns that meet timelines and budgets.
  • After the project successfully raises funds, you will be able to send out questionnaires to supporters to collect the necessary information for cashing in (such as: shipping address, product size, color, etc.). Specifically how do you accomplish these things, you can use our website to collect this information and manage customers.
  • In addition, there is a small tip you can pay attention to:You can still add or modify reward tiers and add-on rewards after you publish a project, but you cannot change or delete them after someone supports them.
2.3 Funds

The third step in creating a successful campaign is setting your funding goal. This is the amount of money you need to raise to complete your project. Your funding goal should be based on your production return and should cover all your expenses, including Kickstarter fees and payment processing fees. It is important to set a realistic funding goal, as you will not receive any funds if you do not reach your goal.

2.4 To Promote

The fourth step in creating a successful campaign is promoting your project. This involves reaching out to your network and promoting your campaign on social media, blogs, and other platforms. You can also use Kickstarter's tools and resources to reach a wider audience and attract new backers. It is important to have a clear and effective marketing strategy to maximize your chances of success.

2.5 Communicate With Supporters

The fifth step in creating a successful campaign is communicating with your supporters. This involves keeping your backers informed about the progress of your project, answering their questions and concerns, and thanking them for their support. Communication is key to building trust and credibility with your backers and ensuring that they are satisfied with their rewards.

2.6 Fulfill Rewards

The sixth step in creating a successful campaign is fulfilling your rewards. This means delivering the rewards to your backers on time and as promised. You should communicate with your backers regularly and keep them updated on the progress of your project. You can use a fulfillment service or do it yourself, depending on the number of backers and the complexity of the rewards.

2.7 Cash

The final step in creating a successful campaign is cashing your funds. Once your campaign is over and you have reached your funding goal, Kickstarter will transfer the funds to your account, minus their fees. You should have a plan for managing your funds and ensuring that you can deliver your project to your backers on time.

3.How to make better use of PledgeBox to manage customers?

Are you struggling to manage your customers and streamline your business operations? PledgeBox is here to help. PledgeBox is a comprehensive platform that offers creators and entrepreneurs all the tools they need to manage their customers efficiently. Let's take a closer look at how PledgeBox can help you better manage your customers.

3.1 Streamline Your Delivery Process with PledgeBox

After a project is over, creators can use the PledgeBox system to send backers a request for their receiving address. This feature makes it easy for creators to complete delivery, as they have all the necessary information in one place. PledgeBox also assists creators in completing the delivery process, making it seamless and hassle-free.

3.2 Keep Your Backers Informed with PledgeBox

Backers can manage their supported projects through PledgeBox and get the latest news about the project. PledgeBox provides a centralized platform where backers can monitor the progress of their projects and stay informed about any updates or changes. This feature ensures that backers are always in the loop and have a great user experience.

3.3 Efficiently Manage Your Inventory with PledgeBox

One of the advantages of PledgeBox is that it enables creators to collect the commitment fee of the failed deduction in batches, continue to sell the products on the shelves, and pay the freight difference. This feature ensures that creators can efficiently manage their inventory and finances, making it easy to keep track of their stock and ensure that they have enough products to fulfill orders.

3.4 Maximize Your Exposure with PledgeBox

To maximize the exposure of your project, PledgeBox provides a variety of newsletter advertising spaces. This feature enables creators to reach a broader audience and promote their projects to potential backers. By leveraging PledgeBox's advertising spaces, creators can increase the visibility of their projects and attract more support.

In conclusion, PledgeBox is an excellent platform for creators and entrepreneurs who want to better manage their customers and streamline their business operations. With its innovative features and user-friendly interface, PledgeBox makes it easy to manage your customers, keep your backers informed, efficiently manage your inventory, and maximize your exposure. Sign up for PledgeBox today and take your business to the next level.

4.Answers to Kickstarter's top questions

4.1 How do I create a Kickstarter project?

To create a Kickstarter project, you need to sign up for an account and follow the step-by-step process outlined on the website. You'll need to provide details about your project, set a funding goal, and choose a funding period.

4.2 What kind of projects can I launch on Kickstarter?

Kickstarter supports a wide range of creative projects, including art, music, film, technology, design, and more. However, there are some restrictions on the types of projects that are allowed, such as charitable causes, investment opportunities, and prohibited items.

4.3 How much does it cost to launch a project on Kickstarter?
  • If a project is successfully funded, Kickstarter collects a 5% fee from the funds collected for creators. Stripe, our payments processor, will also collect a payment processing fee (roughly 3-5%). The complete fee breakdowns are available here.
  • If a project does not reach its funding goal, no fees are collected.
4.4 How can I promote my Kickstarter project?

Kickstarter recommends that creators promote their projects through social media, email, and other channels to reach potential backers. The platform also offers tools to help creators track their progress and communicate with backers such as PledgeBox mentioned above.

4.5 How do I fulfill rewards for my Kickstarter backers?

Once your project is successfully funded, you'll need to fulfill rewards to your backers. Kickstarter recommends that creators keep in touch with their backers throughout the process and provide regular updates on the status of the project.

4.6 How do I cancel my Kickstarter pledge?

If you need to cancel your pledge on a Kickstarter project, you can do so by visiting the project page and clicking the "manage your pledge" button. From there, you can adjust your pledge or cancel it altogether.

4.7 Can I change my Kickstarter pledge after I've made it?

Yes, you can change your pledge on a Kickstarter project before the funding period ends. Simply visit the project page and click the "manage your pledge" button.

4.8 What happens if a Kickstarter project doesn't deliver rewards on time?

If a Kickstarter project doesn't deliver rewards on time, backers can report the issue to Kickstarter's customer support team. Kickstarter encourages creators to be transparent about any delays or issues and keep their backers informed throughout the process. 

5.How to find the answers to all questions?

Kickstarter is a popular crowdfunding platform where creators can launch their projects and backers can support them. However, navigating the platform and understanding its rules and regulations can be confusing for both creators and backers. Below we will guide you on how to find all the questions about Kickstarter, divided into four parts: specific project categories, project creators, backer questions, and prohibited matters.

5.1 Specific Project Categories

If you are looking for information on specific project categories such as art, comics, design, fashion, film & video, food, games, music, photography, publishing, technology, and theater, you can visit the website. This page provides detailed information on each category, including the types of projects allowed, funding goals, rewards, and fees.

5.2 Project Creators

If you are a project creator and have questions about launching a project, managing it, or fulfilling your obligations to backers, you can visit the website. This page covers topics such as creating a project page, setting funding goals, creating rewards, communicating with backers, and fulfilling rewards.

5.3 Backer Questions

If you are a backer and have questions about backing a project, managing your pledge, or receiving rewards, you can visit the website. This page provides answers to common questions such as how to pledge, how to manage your pledge, how to change your pledge amount or reward, how to cancel a pledge, and how to report a problem.

5.4 Prohibited Matters

There are three common prohibitions on Kickstarter:

  1. Kickstarter prohibits the promotion of illegal activities, including but not limited to drug use, hate speech, and copyright infringement.
  2. Kickstarter prohibits the sale of prohibited items, such as weapons, tobacco, and illegal drugs.
  3. Kickstarter prohibits the creation of projects that violate intellectual property rights or that are fraudulent in nature.

To sum up, if you're planning on launching a Kickstarter campaign, this blog has you covered with the answers to the top questions and tips for success. From learning about the platform and starting your project, to managing your backers and finding answers to any other questions, we've got you covered. By following our advice, you can increase your chances of running a successful Kickstarter campaign and bringing your creative ideas to life.

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